OUR
JOURNEY
From a small workshop to a regional powerhouse. A story forged in steel, driven by passion.
FORGED IN
PASSION
The El Owaychi name has been synonymous with motorcycles in Lebanon for over two decades. What began as a father's dedication to keeping machines running has evolved into a legacy of excellence.
Every motorcycle we showcase, every part we stock, carries the weight of our commitment to quality. We do not simply sell machines — we curate experiences, we build relationships, and we fuel the passion of every rider who walks through our doors.
THE ROAD WE'VE TRAVELED
The Spark
Founded in Lebanon by the Owaychi family with a small repair workshop and a passion for two-wheeled machines. What started as a neighborhood garage quickly earned a reputation for honest, skilled work.
The Spark
Founded in Lebanon by the Owaychi family with a small repair workshop and a passion for two-wheeled machines. What started as a neighborhood garage quickly earned a reputation for honest, skilled work.
First Showroom
Opened our first dedicated motorcycle showroom, bringing premium international brands to Lebanese riders for the first time. The showroom became a gathering point for the riding community.
First Showroom
Opened our first dedicated motorcycle showroom, bringing premium international brands to Lebanese riders for the first time. The showroom became a gathering point for the riding community.
Parts Division
Launched our parts and accessories division, stocking over 2,000 genuine components. We became the go-to source for hard-to-find parts across the region.
Parts Division
Launched our parts and accessories division, stocking over 2,000 genuine components. We became the go-to source for hard-to-find parts across the region.
Regional Expansion
Expanded operations across the region, establishing partnerships with leading manufacturers worldwide. Our network now spans multiple countries.
Regional Expansion
Expanded operations across the region, establishing partnerships with leading manufacturers worldwide. Our network now spans multiple countries.
Digital Transformation
Brought the El Owaychi experience online, making our catalog accessible to riders everywhere while maintaining the personal touch that defines us.
Digital Transformation
Brought the El Owaychi experience online, making our catalog accessible to riders everywhere while maintaining the personal touch that defines us.
The Road Ahead
With over 25 years of expertise, we continue to push boundaries — curating the finest machines and parts for riders who demand excellence in every detail.
The Road Ahead
With over 25 years of expertise, we continue to push boundaries — curating the finest machines and parts for riders who demand excellence in every detail.
WHAT DRIVES US
Integrity
Every transaction is transparent. Every part is genuine. Every promise is kept. Our reputation is built on trust earned over decades.
Expertise
Our team comprises master mechanics and passionate riders. We do not just stock parts — we understand every component at a molecular level.
Community
We are riders first. From group rides to workshop events, we foster a community where passion for motorcycles brings people together.